It illuminates your competitors content strategy, and highlights the strengths and weaknesses in your own. And it allows you to optimize individual articles and your content strategy as a whole to bring in more traffic.
Keyword Stuffing
A web page stuffed with keywords looks dubious and untrustworthy — to both Google and human readers. Your conversion rate and SERPs rankings go down, along with your page views. Readers start to see it as a low quality page and bounce quickly, and over time search engines slap down your domain.
Hyperlinks
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site.
Engaging Content
Writing is an art and must come from within. We create content that reader not only but also connects himself as well. And more the engagement on the content more will be chances of going viral.